Product Marketing Senior – Consumer Lending

Role Overview

The Product Marketing Senior will help improve marketing efforts and accelerate growth by ideating and implementing a test-and-learn agenda, optimizing marketing spend in paid channels, and monitoring outcomes. They will plan, launch, and optimize marketing campaigns across multiple channels to drive sustainable growth at an efficient Cost per Account.

What You Will Do

Supports the planning of the fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.

Why It Might Be a Fit

The ideal candidate will have 6 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail). They will have experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.

Requirements

• 6 years of relevant work experience in financial services
• Hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail)
• Experience collaborating with key partners and stakeholders
• Business acumen in the areas of business operations, industry practices and emerging trends
• Understanding of Product Marketing, including knowledge on growth objectives, marketing plans, performance reporting, and incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy
• Understanding of specific laws and rules that govern consumer products
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences
• Strong analytical skills with the ability to analyze and evaluate information

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs