Senior Product Marketing Manager

Role Overview

The Senior Product Marketing Manager leads the marketing strategy, positioning, and go-to-market execution for Vanguard’s Workplace Financial Well-Being offer. This role shapes the long-term marketing vision for how Vanguard articulates and delivers value to plan sponsors, consultants, and participants across the full workplace ecosystem.

What You Will Do

Lead development and execution of multi-year marketing strategies, translate business objectives into actionable marketing strategies, define audience-specific positioning, and develop audience segmentation frameworks.

Why It Might Be a Fit

The individual serves as a strategic leader, aligning business priorities with market opportunities, driving audience-led marketing strategies, and partnering across teams to accelerate client retention, engagement, adoption, and business growth.

Requirements

• Minimum eight years related work experience
• Five years of marketing experience
• Experience developing and executing marketing strategies
• Strong communication and stakeholder management skills
• Undergraduate degree in Marketing, Business, Communications, or equivalent experience

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid holidays
• Flexible work arrangements
• Hybrid working model