Sr. Director, Product Marketing

Role Overview

As the Senior Director, Product Marketing, you will lead Varicent’s Product Marketing function and play a critical role in shaping the company’s go-to-market strategy, market positioning, category narrative, commercialization approach, and revenue growth initiatives.

What You Will Do

Lead and develop the Product Marketing organization, define and evolve product positioning, messaging frameworks, buyer personas, value propositions, and market narratives across Varicent’s solution portfolio.

Why It Might Be a Fit

This role requires 12+ years of experience in B2B technology organizations, with significant experience in enterprise SaaS, Revenue Operations, Sales Performance Management, sales technology, HR technology, financial planning technology, or related enterprise software markets.

Requirements

• 12+ years of experience in B2B technology organizations
• 7+ years of Product Marketing experience
• 3+ years of experience leading and developing Product Marketing teams
• Demonstrated success influencing go-to-market strategy and driving measurable business outcomes
• Experience partnering with Product, Sales, Marketing, Customer Success, and Executive teams on commercialization and growth initiatives
• Ability to transform market insights, customer challenges, and product capabilities into compelling business narratives and positioning strategies
• Experience leveraging generative AI technologies and AI-enabled workflows to improve marketing effectiveness, scalability, and insight generation

Benefits

• Comprehensive medical, dental, and vision coverage
• PTO and public holidays
• Volunteer Days
• Ignite Days
• Retirement plans
• Tuition Assistance
• Flexibility (remote and hybrid options available)