MarTech & Customer Data Specialist

Role Overview

As MarTech & Customer Data Specialist, you will play a key role in strengthening our digital marketing capabilities across the Nordics. Working with MarTech, CRM, marketing automation, customer data and consent management, you will help ensure that our digital marketing ecosystem is compliant, scalable and business-driven, supporting both customer experience and commercial growth.

What You Will Do

Your responsibilities will include defining and collecting business requirements for MarTech capabilities, owning and developing our Consent Management solution and related processes, translating business and legal requirements into clear processes, documentation and IT requirements, and supporting business teams in ensuring compliance with marketing law and related legislation.

Why It Might Be a Fit

You will contribute to strengthening our digital marketing capabilities across Sweden and Finland by sharing knowledge, supporting change initiatives and identifying new opportunities. You will have end-to-end responsibility for our Consent Management solution and related processes, ensuring they support business needs, legal requirements and technical capabilities.

Requirements

• Several years of experience in digital marketing
• Strong knowledge of consent management processes and solid understanding of marketing law and related legislation.
• Experience working with MarTech solutions like MS Dynamics Customer Insights Data & Journeys, CRM systems, Optimizely, or similar
• Ability to translate business and legal demands into processes and IT requirements
• Relevant academic degree in marketing, computer science, or a related field
• Excellent documentation and communication skills in English and Swedish
• Fluency in Finnish is an advantage
• Experience with Agile ways of working is an advantage
• Experience working with AI and related regulative compliance is an advantage

Benefits

• Challenging and international work environment
• Attractive employment conditions (smart working, flexible working hours and a good-work-life balance)
• Opportunities for personal and professional development