Product Marketing and Go-to-Market Lead

About HireNeura

HireNeura is VDart Digital’s AI-native recruiting and technical hiring platform designed to transform how organizations recruit, assess, verify, interview, and qualify talent.

The platform combines intelligent recruiting automation, candidate engagement, resume scoring, technical and adaptive assessments, coding tests, candidate-integrity controls, automated scheduling, conversational screening, interview intelligence, analytics, and Candidate 360 insights within a unified hiring platform.

HireNeura helps recruiting and hiring teams improve productivity, accelerate candidate qualification, reduce manual effort, strengthen hiring quality, and make faster, evidence-based decisions.

Position Overview

We are looking for an experienced Product Marketing and Go-to-Market Lead to drive the market strategy, positioning, commercialization, and growth of HireNeura.

This role will work closely with Product, Sales, Marketing, Customer Success, and leadership to translate HireNeura’s capabilities into compelling customer value propositions and build a strong go-to-market foundation for enterprise adoption.

The ideal candidate combines strong product marketing expertise with commercial thinking and is comfortable operating in a fast-paced, AI-driven product environment.

Key Responsibilities

• Develop and refine HireNeura’s product positioning, messaging, value proposition, and market narrative.
• Define target customer segments, buyer personas, use cases, and industry-specific positioning.
• Translate complex AI and recruiting technology capabilities into clear business outcomes for enterprise customers.
• Lead product launch planning and go-to-market readiness for new capabilities and releases.
• Develop product marketing assets including sales presentations, solution briefs, product collateral, customer stories, competitive positioning, and executive messaging.
• Create persona-based messaging for Talent Acquisition, HR, Technology, Engineering, Finance, Security, and Executive stakeholders.
• Support pricing, packaging, commercial offers, and value-based positioning.
• Partner with Sales to develop discovery frameworks, objection handling, demo narratives, sales playbooks, and ROI-focused customer conversations.
• Conduct market research and competitive intelligence to identify trends, customer needs, opportunities, and emerging market requirements.
• Gather Voice of Customer feedback through customer discussions, pilots, sales opportunities, and customer success engagements.
• Develop thought leadership and demand-generation themes around AI recruiting, technical hiring, candidate integrity, recruiting automation, and responsible AI.
• Support webinars, events, customer roundtables, product launches, analyst engagements, and digital campaigns.
• Track product marketing effectiveness and contribute to pipeline, adoption, win-rate, and customer growth goals.

Ideal Candidate Profile

• 8–12+ years of B2B technology marketing experience.
• Strong experience in Product Marketing, Go-to-Market Strategy, or Enterprise SaaS commercialization.
• Experience with SaaS, AI, HR technology, recruiting technology, talent acquisition platforms, or enterprise software preferred.
• Strong understanding of enterprise buying processes and complex B2B sales environments.
• Demonstrated experience developing positioning, messaging, sales enablement, pricing, packaging, and product launch strategies.
• Ability to simplify complex technology concepts and communicate them in clear business language.
• Strong presentation, storytelling, writing, and executive communication skills.
• Comfortable working cross-functionally with Product, Engineering, Sales, Marketing, Customer Success, and senior leadership.
• Strong analytical, commercial, and strategic thinking.
• Ability to work independently and execute in a fast-moving product environment.
• Willingness to work flexible hours to support North American customers and business opportunities.

Preferred Experience

Experience in one or more of the following areas is highly desirable:

• Artificial Intelligence / Generative AI
• Enterprise SaaS
• HR Technology
• Talent Acquisition Technology
• Applicant Tracking Systems
• Recruiting Automation
• Technical Assessment Platforms
• Staffing or RPO Technology

Key Success Measures

Success in this role will be measured by:

• Clarity and effectiveness of product positioning and messaging
• Go-to-market readiness of product launches
• Quality and adoption of sales enablement assets
• Customer and market insights generated
• Marketing contribution to qualified pipeline
• Support for sales win rates and conversion
• Customer references and case studies
• Product adoption and market awareness
• Contribution to HireNeura revenue growth

Why Join HireNeura

This is an opportunity to help shape the commercial growth of an AI-native hiring platform at an important stage of its journey. The role offers significant ownership across product positioning, go-to-market strategy, customer value articulation, sales enablement, and market development while working closely with senior leadership and product teams.