Director, Brand Marketing – MS NOW

Role Overview

The Director will lead direct-to-consumer marketing for a parental leave coverage position, owning the subscriber-growth engine across acquisition, engagement, retention, lifecycle marketing, and conversion optimization. The role will work closely with the DTC team, Brand Marketing, Product, Analytics, Creative, Finance, Customer Care, and the broader MS NOW marketing organization.

What You Will Do

The Director will manage a team of five DTC marketing professionals, setting clear priorities, operating rhythms, and performance expectations. They will own day-to-day DTC marketing strategy and execution across paid and owned channels, manage and continuously improve established lifecycle programs, and maintain a robust testing and optimization roadmap.

Why It Might Be a Fit

The ideal candidate is customer-obsessed, analytically rigorous, and comfortable balancing strategic leadership with hands-on execution in a fast-moving subscription business. They will partner with MS NOW Brand Marketing and Creative teams to develop awareness-driving brand campaigns and conversion-driving performance campaigns.

Requirements

• 6+ years of experience in subscriber growth, lifecycle marketing, audience development, performance marketing, or DTC marketing within a subscription, media, or e-commerce business
• Experience managing and developing a high-performing marketing team
• Strong track record of owning full-funnel acquisition, engagement, retention, and conversion initiatives
• Deep understanding of marketing analytics, attribution, experimentation, and A/B or multivariate testing
• Demonstrated experience managing and improving lifecycle marketing programs and customer-engagement platforms
• Experience partnering with brand, creative, and integrated-marketing teams to bring campaigns to market
• Strong strategic judgment paired with a willingness to work hands-on when needed
• Excellent cross-functional leadership, communication, and project-management skills
• Experience scaling a DTC subscription product is strongly preferred

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid leave
• Discounts and perks