Marketing Manager

Role Overview

The Marketing Manager serves as project manager, strategist, and convener for Voyageur Outward Bound marketing efforts. They support VOBS’ integrated marketing strategy to support brand awareness and presence, enrollment, fundraising, and organizational growth.

What You Will Do

Support development and execution of a comprehensive annual marketing strategy, build integrated campaigns to drive enrollment and fundraising, refine the organization’s brand architecture and messaging, improve marketing analytics and reporting, and build scalable systems for managing marketing assets.

Why It Might Be a Fit

The ideal candidate will have demonstrated experience developing and executing integrated marketing campaigns, digital design/art or creative background, experience managing multiple projects simultaneously, and a demonstrated interest in community engagement and mission-driven marketing.

Requirements

• Strategic Thinking – Innovate for success by identifying and developing solutions.
• Proactivity – Recognize and act on opportunities to solve problems and achieve goals.
• Entrepreneurial Spirit & Flexibility – Adapt to ambiguity, seek growth opportunities, and learn through action.
• Business Acumen – Understand organizational priorities and align marketing investments to support enrollment, fundraising, partnerships, and long-term growth.
• Resilience – Take calculated risks, learn from setbacks, and apply lessons to future solutions.
• Collaboration & Teamwork– Support priorities, share feedback, and collaborate with internal and external stakeholders.
• Listening & Storytelling – Extract and refine key value propositions to craft compelling content, presentations, and campaigns.
• Marketing & Campaigning – Scope, execute, track, and evaluate marketing campaigns using current tools and techniques.
• AI Familiarity & Responsible Use – Leverage AI for content enhancement and optimization while maintaining accuracy and brand integrity.
• Content Creation & Copywriting – Create and edit engaging content that aligns with business objectives and target audiences.
• Project Management—scope, service and complete projects from start to finish on time.
• Graphic Design & Digital Communication – Produce visually compelling, user-friendly messaging and campaigns.
• Marketing Technology – Experience with Canva, Adobe Suite, Constant Contact, and social media platform experience.
• Administration & Management – CRM database management, Microsoft/Google Suite proficiency, goal tracking, and organizational effectiveness.

Benefits

• Employer-sponsored health insurance
• Dental and vision plan
• STD
• LTD
• 403(b) retirement plan with 2% match
• Paid time off including, vacation, sick, holidays