Lead Field Marketing Specialist – Business Development

Role Overview

The Field Marketing team is responsible for creating predictable, scalable pipeline and accelerating revenue growth by turning market awareness into qualified opportunities. The team drives integrated campaigns, account-based programs, outbound prospecting initiatives, and full-funnel execution in close partnership with Sales.

What You Will Do

As a Lead Field Marketing Specialist – Business Development, you will be responsible for creating qualified pipeline through strategic outbound prospecting, business relationship development, and high-impact follow-up across target accounts.

Why It Might Be a Fit

The ideal candidate brings strong outbound sales experience, is confident working across multiple ICPs and verticals, has a solid understanding of the ecommerce and digital commerce industry, and understands how to build a book of business over time.

Requirements

• 5+ years of experience in business development, outbound sales, inside sales, or pipeline generation in a B2B environment
• Proven, documented track record of meeting or exceeding KPIs related to outbound activity, meeting generation, pipeline creation, and conversion performance
• Strong outbound prospecting experience with the ability to create opportunities from scratch, not simply respond to inbound leads
• Experience working across multiple ICPs, buyer personas, and industry verticals
• Demonstrated business relationship development skills and the ability to build a book of business over time
• Strong written and verbal communication skills, with confidence across phone, email, LinkedIn, video, and live conversations
• High level of organization, follow-up discipline, and CRM accountability
• Comfortable operating in a metrics-driven environment with clear expectations and performance visibility
• Willingness to travel locally and nationally in support of events, meetings, and business development initiatives

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave)
• Paid holidays
• Flexible work arrangements
• Professional development opportunities