Marketing Director

Role Overview

Develops and executes marketing strategies aligned with Company objectives, business segment priorities, sales plans, and global marketing direction. Partners with business leaders to establish marketing priorities, annual plans, and performance expectations.

What You Will Do

Leads marketing programs that generate qualified leads, sales opportunities, and measurable pipeline contribution. Develops market-facing collateral, messaging, sales tools, and campaign materials that support commercialization, customer engagement, and sales effectiveness.

Why It Might Be a Fit

Requires strong leadership and collaboration skills, as well as the ability to analyze market, customer, competitor, and business data to identify growth opportunities and investment priorities.

Requirements

• Develops and executes marketing strategies
• Partners with business leaders to establish marketing priorities
• Uses market, customer, competitor, and business data to identify growth opportunities
• Builds marketing plans that support new customer acquisition, market expansion, new product adoption, and growth initiatives
• Establishes objectives, measures, and expected business outcomes for marketing programs and investments
• Leads marketing programs that generate qualified leads, sales opportunities, and measurable pipeline contribution
• Develops market-facing collateral, messaging, sales tools, and campaign materials
• Supports new product launches and commercialization activities
• Leads digital marketing, content, events, public relations, website, search, email, and social media activities
• Oversees marketing systems, external agencies, and service providers
• Leads, develops, and manages the WIKA USA Marketing team
• Develops and manages the annual marketing budget and resource plan
• Continuously improves marketing processes, tools, reporting, and organizational effectiveness