CRM Marketing Executive

Role Overview

The CRM Marketing Executive will manage day-to-day CRM campaign execution, audience segmentation, customer journeys, and campaign performance monitoring. They will work closely with Marketing, Performance Marketing, Product, Design, and Content teams to ensure campaigns are aligned with business objectives and customer needs.

What You Will Do

Plan, execute, and manage CRM campaigns across WhatsApp, Email, SMS, and Push Notifications. Monitor campaign performance using metrics such as open rates, click-through rates, engagement, conversions, and retention.

Why It Might Be a Fit

1–2 years of experience in CRM marketing, retention marketing, lifecycle marketing, digital marketing, or a related role. Hands-on experience working with CRM and marketing automation platforms.

Requirements

• 1–2 years of experience in CRM marketing, retention marketing, lifecycle marketing, digital marketing, or a related role
• Hands-on experience working with CRM and marketing automation platforms
• Good understanding of customer segmentation, audience targeting, and lifecycle marketing
• Familiarity with WhatsApp, Email, SMS, and Push Notification marketing
• Understanding of marketing analytics, campaign reporting, and performance metrics
• Ability to interpret campaign data and use insights to improve engagement and conversions
• Good understanding of email and WhatsApp marketing best practices
• Strong execution and organisational skills with excellent attention to detail
• Ability to coordinate effectively with creative, content, product, and marketing teams
• Proactive approach with a willingness to learn, experiment, and continuously improve CRM campaigns