Head Of Marketing

Role Overview

The role requires a strategic marketing professional who can translate business objectives into impactful campaigns, strengthen brand positioning, drive customer engagement, and deliver measurable marketing outcomes.

What You Will Do

Develop and execute comprehensive annual and campaign-level marketing strategies aligned with business objectives, lead integrated marketing initiatives, and drive brand positioning through advertising, public relations, corporate communications, and media planning.

Why It Might Be a Fit

The ideal candidate will combine strong strategic thinking with hands-on execution and have the ability to manage multiple campaigns, budgets, agencies, vendors, and cross-functional stakeholders.

Requirements

• 5+ years of progressive experience in marketing, brand management, retail marketing, digital marketing, or a related function
• Experience in retail, luxury, jewellery, fashion, lifestyle, consumer brands, education, or other customer-facing industries is advantageous
• Strong expertise in brand management, integrated marketing, campaign planning, digital marketing, and customer engagement
• Hands-on experience managing ATL, BTL, social media, influencer, performance, and seasonal marketing campaigns
• Strong understanding of SEO, SEM, social media, email marketing, performance marketing, and digital customer journeys
• Experience with CRM platforms, marketing automation tools, Google Analytics, Meta Ads, and other digital marketing technologies
• Strong market research, competitor analysis, customer insight, and analytical capabilities
• Proven ability to manage marketing budgets, agencies, vendors, and external partners
• Strong understanding of campaign measurement, analytics, ROI, and performance optimisation
• Excellent strategic thinking, communication, presentation, and stakeholder-management skills
• Strong leadership capabilities with experience mentoring and developing marketing teams
• Ability to manage multiple projects, campaigns, budgets, and cross-functional stakeholders in a fast-paced environment
• Strong commercial orientation with the ability to connect marketing initiatives to measurable business outcomes

Benefits

• Salary range: Rs 1000000 – Rs 2000000 (ie INR 10-20 LPA)
• MBA in Marketing or an equivalent postgraduate qualification is preferred