Role Overview
The CRM Manager is responsible for leading the strategy, execution, and optimization of Wellstar Health System’s customer relationship management (CRM) capabilities to strengthen patient engagement, support growth objectives, and deliver personalized, data-driven experiences across the consumer journey.
What You Will Do
The CRM Manager will leverage CRM technologies, consumer insights, and performance analytics to design and execute multi-channel campaigns spanning email, SMS, mobile applications, and other digital touchpoints.
Why It Might Be a Fit
The ideal candidate combines expertise in marketing technology and customer experience with a strong understanding of healthcare consumers, privacy regulations, and the unique dynamics of an integrated health system.
Requirements
- 5 years of experience developing and executing CRM, lifecycle marketing, and customer engagement strategies
- Demonstrated experience managing multi-channel marketing campaigns using CRM and marketing automation platforms
- Experience designing customer journeys, audience segmentation, and personalized marketing programs
- Strong analytical experience measuring campaign performance and interpreting customer insights
- Demonstrated knowledge of CRM best practices, customer lifecycle management, marketing technology ecosystems, and data governance
- Experience collaborating with cross-functional teams
- Experience managing multiple concurrent projects, priorities, and deadlines in a fast-paced environment
- Experience working with customer data in compliance with privacy regulations and organizational policies
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Retirement plan
- Paid time off
- Paid holidays
To apply for this job please visit wellstar.wd1.myworkdayjobs.com.
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