Role Overview
Contribute to Wenger Corporation’s strategy to provide an exceptional customer experience by driving demand generation through integrated B2B campaigns, marketing automation, lead-funnel management, and customer journey programs.
What You Will Do
Develop, champion, and manage the annual demand-generation and integrated B2B campaign strategy, identify and develop campaign concepts, translate campaign concepts into actionable plans, lead and coordinate campaigns, and own Salesforce CRM campaign planning and execution.
Why It Might Be a Fit
Have experience developing and leading integrated B2B demand-generation campaigns, using marketing automation and CRM platforms, knowledge of lifecycle marketing, lead qualification and routing, database health, consent management, email deliverability, and campaign quality assurance, and strong written and verbal communication skills.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field, or an equivalent combination of education and relevant experience
- Experience developing and leading integrated B2B demand-generation campaigns from strategy and stakeholder alignment through execution, measurement, optimization, and reporting
- Experience using marketing automation and CRM platforms to manage audience segmentation, email campaigns, nurture journeys, lead workflows, and reporting
- Knowledge of lifecycle marketing, lead qualification and routing, database health, consent management, email deliverability, and campaign quality assurance
- Experience with landing pages, website forms, tracking methods, conversion measurement, campaign analytics, and website-to-CRM workflows
- Ability to analyze campaign and funnel performance, recommend improvements, and manage multiple brands, audiences, stakeholders, priorities, and deadlines
- Strong written and verbal communication skills with the ability to translate strategy, data, and customer insights into clear, actionable direction
Benefits
- Paid Time Off
- 9 Paid Holidays
- Generous Profit Sharing
- Medical, Dental and Vision Insurance
- Spending Accounts – HSA, FSA, DCFSA
- Company Paid Short-term and Long-term Disability Insurance
- 401k Retirement Plan with Company Match
- Company Paid Life Insurance
- Supplemental Life Insurance
- Onsite Fitness Center
- Employee Assistance Program
- Tuition Reimbursement Program
To apply for this job please visit paycomonline.net.
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