Senior CRM & Lifecycle Marketing Manager

Role Overview

Westcliff University is seeking a strategic, innovative, and data-driven Senior CRM & Lifecycle Marketing Manager to lead the strategy, execution, and evolution of lifecycle marketing across the Westcliff portfolio of educational organizations and affiliated brands.

What You Will Do

Develop and execute lifecycle marketing strategies across the Westcliff portfolio, design, implement, and optimize customer journey maps, establish CRM and lifecycle marketing standards, and partner with Enrollment, Admissions, Academic Affairs, Community & Engagement, and Marketing leadership.

Why It Might Be a Fit

The ideal candidate is both a strategic leader and a hands-on marketer who enjoys building campaigns, leveraging data, improving customer experiences, and developing high-performing teams.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Seven (7) or more years of progressive experience in CRM, lifecycle marketing, marketing automation, and email marketing
• Demonstrated experience leading, coaching, and developing marketing professionals or cross-functional teams
• Hands-on experience using Slate CRM and Mailchimp to build, automate, deploy, and optimize email marketing campaigns
• Proven experience developing customer journey maps, lifecycle nurture strategies, and marketing automation programs
• Strong understanding of CRM strategy, audience segmentation, personalization, and customer lifecycle management
• Experience developing responsive email templates with a working knowledge of HTML and CSS for email development
• Strong understanding of email deliverability, accessibility, CAN-SPAM, CASL, and industry best practices
• Strong analytical, project management, communication, and organizational skills

Benefits

• Strong Company values
• Outstanding benefits
• Opportunity for you to make a tangible impact and feel appreciated