Marketing Manager, CASAJ, Urology and Critical Care

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. Become a maker of possible with us!

Key Responsibilities

1. Manages all aspects of the Regions’ Acute Care Targeted Temperature Management and endourology marketing to achieve financial/budget expectations by creating metrics to analyze and drive growth in different segments and product line strategies.
2. Manage regional marketing activities and related budget supporting BDI assigned platform, teams, and product management including: Market Development Activities – Driving Regional/ Global HCP Education programs, KOL Roadshows, Regional Speaker Sessions, Clinical Conventions Market research – market size, market share- employs marketing research tools or through individual effort Market sensing – customer needs, requirements Environment – trends, competitors Pricing – per product per market per segment Marketing communications – advertising, promotions, e-marketing Tactical marketing mixes to maximize the go-to-market in the region
3. Creates business cases for new regional opportunities, and engages with the global and applicable country teams.
4. Provide segment expertise to product management to improve sales.
5. Leads and owns the demand review process for the region for assigned product lines.
6. Accountable for demand management by developing recommendations on product sales forecasts and production inventory issues.
7. Guides countries through successful product launches.
8. Acts as a mentor to business leaders/sales leaders in smaller markets and marketing teams in larger markets.
9. Meets all marketing work-stream deliverables as required in BD Global Product Development Process, when applicable.
10. Accountable for working with global, regional, and country marketing counterparts to develop and execute a regional strategy to ensure the achievement of financial/ budget expectations.

Our Requirements

• Bachelor’s Degree; MBA preferred
• Minimum of 8-10 years’ experience, preferably with a regional exposure
• Minimum 5+ years of medical devices sales and marketing experience
• Experience with market or business development will be helpful
• Cross functional team experience required
• Excellent communication skills
• Approximately 50% travel

Required Skills Optional Skills

Primary Work Location SGP The Strategy Additional Locations Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all.

Equal Opportunity Statements

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

To learn more about BD visit: Why Join Us? To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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