PR Account Executive / Senior Public Relations Account Executive

Company Description

COCO Public Relations is a boutique agency specializing in crafting tailored communication strategies for established and emerging companies. With a proven track record in local and international media relations, we help businesses transform into recognizable and impactful brands. Our expertise spans multiple industries, ensuring adaptability and strategies that meet the dynamic demands of today’s media landscape. We are committed to forming long-term partnerships and taking our clients’ stories global.

We are looking for a dynamic and results-driven communications professional to join our team at COCO PR & Communications — an award winning PR agency known for delivering integrated PR, media, and influencer-driven campaigns for some of Singapore’s and regional’s most exciting luxury lifestyle brands. If you have a passion for storytelling, a strong nose for news, and the relationship capital to get things done, we would love to hear from you.

FULL SCOPE OF RESPONSIBILITIES

• Proactively pitch compelling story angles and secure quality editorial placements across tier-one and niche media outletsBuild, grow, and manage an influencer roster. Including outreach, contracting, briefing, content approval, and performance tracking

• Develop and maintain a robust media and influencer database relevant to each client’s industryManage day-to-day client servicing, correspondence, and account administration with professionalism and responsiveness

• Draft a full range of communications collateral including press kits, feature pitches, opinion pieces, bios, FAQs, and briefing notesCoordinate and facilitate media and influencer engagements including one-on-one interviews, press trips, and product seedings

• Contribute to new business proposals, agency presentations, and campaign ideation

• Track campaign KPIs, media coverage quality, and influencer deliverables, and present findings to clients in a clear and structured manner

• Stay abreast of media trends, industry news, social media developments, and the broader communications landscape in Singapore and the region

REQUIREMENTS

• 1 to 2 years of PR experience, preferably within a public relations agency or communications consultancy

• Demonstrable and strong media relationships with journalists and editors across Singapore’s key media landscape — this is non-negotiable

• A solid and verifiable track record of securing media coverage across print, online, and broadcast channelsHands-on experience in influencer identification, outreach, campaign coordination, and reportingExceptional written and verbal communication skills with the ability to tailor messaging for different audiences and platforms

• Strong project management skills with the ability to handle multiple client accounts and deadlines simultaneously

• Knowledge of social media platforms and familiarity with influencer marketing metrics and tools

• A team player who is resourceful, detail-oriented, and takes initiative

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related discipline

Important note: Only candidates with PR experience specifically within Singapore will be considered for shortlisting. A thorough understanding of the local media ecosystem, editorial preferences, and existing media contacts in Singapore are prerequisites for this role.

We appreciate all applications received; however, only shortlisted candidates will be contacted.

Tagged as: Project Management