Marketing Manager

Marketing Manager
About the role

Eleotri is a platform creator and event organiser led by a team with extensive experience building some of the region’s most recognised government and industry platforms. We are now building VXA, a new leadership platform connecting senior decision-makers across business, government and technology in Asia Pacific.

We are looking for a hands-on, all-round B2B marketer who can build brand credibility, develop compelling content and drive qualified delegate acquisition through integrated campaigns. You will work closely with the leadership team, with support from internal and external resources as needed. As the platform grows, so will the marketing team, offering you the opportunity to take on greater leadership responsibilities and help shape the function’s development.

What you will do
Brand & strategy

• Co-develop the B2B marketing strategy with the leadership team and independently translate it into practical campaigns, priorities, timelines and measurable outcomes.

• Shape the brand and messaging architecture for senior business, government and technology decision-makers, and apply it consistently across marketing touchpoints.

• Serve as brand custodian, exercising sound editorial and visual judgment when briefing designers, reviewing creative and approving marketing materials.

• Identify and activate media, content and industry partnerships to build platform visibility and credibility.

Content marketing

• Own content marketing programmes that build thought leadership and brand credibility, nurture professional audiences and contribute to delegate demand.

• Personally research, write and edit EDMs, LinkedIn content, executive outreach, speaker spotlights, campaign copy and editorial briefs; translate complex topics into clear, relevant messages.

• Work closely with the conference content team to turn programme themes and industry perspectives into effective content formats, production briefs and multichannel distribution plans.

• Co-manage relationships with thought leaders and industry voices alongside the content manager, activating them as advocates for the platform.

• Oversee post-event content capture and distribution, turning event materials into ongoing marketing assets.

Audience marketing & campaign execution

• Independently plan, execute and optimise integrated B2B campaigns to recruit qualified delegates, managing the journey from audience identification and awareness through registration and attendance.

• In collaboration with the sales team, build and execute demand campaigns and produce collateral such as the sponsorship prospectus to support the acquisition of sponsors and exhibitors.

• Own and manage CRM segmentation, list development, email campaigns, automation workflows and data hygiene as the backbone of delegate acquisition and follow-up.

• Select and manage relevant channels, including email, LinkedIn, paid media, partnerships and direct outreach, optimising for audience quality and conversion rather than reach alone.

• Set campaign targets, monitor registration and attendance performance, evaluate channel effectiveness and take corrective action based on results.

• Manage onsite marketing activities including media coverage and delegate communications.

Budget & systems

• Manage the marketing budget, make clear spending trade-offs and optimise external expenditure against campaign outcomes.

• Own and run the marketing stack, including registration, email, website and analytics.

• Manage agencies, freelancers and suppliers, providing actionable briefs, coordinating delivery and reviewing outputs against brand and campaign objectives.

What you will bring

• 5-7 years of relevant marketing experience, including substantial B2B exposure and evidence of personally planning and delivering integrated campaigns from start to finish.

• Hands-on ownership and execution, comfortable building marketing programmes from the ground up, managing multiple priorities and personally delivering key aspects of the work.

• Strong content and editorial capabilities, able to develop thought-leadership and campaign content for professional audiences, write persuasive copy and guide creative work with sound judgment.

• Demonstrated full-funnel campaign experience, including audience targeting, channel execution, CRM, registration or lead conversion, performance analysis and follow-through.

• Resourceful, proactive and adaptable, able to take initiative, navigate ambiguity, respond to changing circumstances and find practical solutions with minimal supervision.

• Strong communicator and collaborator, able to engage senior stakeholders, brief agencies and align colleagues across sales, conference content and operations.

• Leadership potential, with an appetite to grow and lead a small team over time, while remaining actively involved in hands-on delivery.

Preferred but not compulsory: experience in B2B conferences, industry events, professional services, SaaS or enterprise technology; familiarity with AI, robotics and cybersecurity. Experience marketing to professional or enterprise decision-makers is an essential requirement.

Remuneration

Base salary of SGD 6,000 to 6,500 per month, commensurate with experience.

Why this role

• A role at the heart of a high-profile new platform, with real ownership from day one.

• The chance to co-build a brand from scratch alongside a team of experienced industry veterans.

• A role that grows with you. As the platform scales, you will build and lead the marketing team, with a clear pathway toward function head.

• Work directly with the leadership team with visibility across the whole business.

This position is open to Singapore Citizens, Permanent Residents and Employment Pass holders only.

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