Field Marketing & Events Specialist – ASEAN

Position: Field Marketing & Events Specialist – ASEAN

Market Coverage: ASEAN

About the Role

We are looking for a proactive and hands-on Field Marketing & Events Specialist to support marketing initiatives across ASEAN. Based in Singapore, this role will focus on planning and executing offline marketing activities, including customer workshops, industry events, conferences, and other regional marketing initiatives.

Working closely with the regional commercial team and global marketing colleagues, you will help drive brand awareness, customer engagement, and lead generation through well-executed marketing events. The ideal candidate is organized, energetic, and comfortable managing multiple stakeholders, external vendors, and event logistics in a fast-paced environment.

Key Responsibilities

• Event Planning & Execution: Plan, coordinate, and execute offline marketing events, customer workshops, industry conferences, seminars, and partner events across ASEAN.
• Regional Marketing Support: Work closely with the regional commercial team to understand business priorities and develop event initiatives that support customer engagement and lead generation.
• End-to-End Event Management: Manage event logistics, including venue sourcing, hotel arrangements, supplier coordination, event materials, registration, on-site execution, and post-event follow-up.
• Vendor & Partner Management: Build and maintain relationships with external vendors, event agencies, hotels, venues, and other marketing partners to ensure smooth execution and cost-effective delivery.
• Cross-functional Collaboration: Collaborate with regional stakeholders and global marketing colleagues to align event plans, timelines, budgets, and marketing materials.
• Campaign Coordination: Support integrated marketing campaigns surrounding events, including invitations, attendee communications, promotional materials, and post-event engagement.
• Performance Tracking: Monitor event attendance, engagement, lead generation, and campaign outcomes, providing reports and recommendations for future activities.
• Budget & Timeline Management: Track event budgets, manage multiple projects simultaneously, and ensure all activities are delivered on schedule.

Requirements

• 3–6 years of experience in field marketing, event marketing, B2B marketing, or event management.
• Proven experience planning and executing offline events, customer workshops, seminars, or industry conferences.
• Strong project management and organizational skills, with the ability to manage multiple events and deadlines.
• Experience coordinating external vendors, event agencies, hotels, venues, and other event-related partners.
• A proactive, hands-on, and energetic working style, with strong attention to detail and problem-solving skills.
• Excellent communication and stakeholder management skills, with the ability to work effectively across regional and global teams.
• Experience supporting ASEAN or other regional markets is preferred.

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Tagged as: Project Management