Marketing Manager | Fintech | CFD FX

About the job Marketing Manager | Fintech | CFD FX
Job Highlights

Digital marketing go-to-market plan and execution

Strong Project Management, Commercial Creative

Job Description

Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target

Develop a go-to-market plan for potential new markets for both IB / Individual clients

Develop a retention marketing strategy and plan to increase repeat customers

Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events

Develop digital marketing strategy including database, and social media

Evaluate the effectiveness of each channel and optimize the results

Collaborate with agencies and other vendor partners

Utilize CRM system to evaluate customers data and evaluate current and potential customers’ activities

Research and analyse market trends, adjust business strategy to adapt

Support digital marketing & creative related projects

Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)

Provide project updates on a consistent basis to various stakeholders about adjustments and progress

Identify trends and insights, and optimize spending & performance based on the insights

Job Requirements

Degree in business studies, preferably in finance, marketing or equivalent

A minimum of 6 years marketing experience, solid campaign management experience is required, preferably in financial industry or agency background experience for financial institutions

Flexible, adaptive to fast paced environment, and able to meet tight deadlines with quality output

Strong ability to analyze data and provide evidence-based recommendations

Excellent interpersonal and project management skills

Up-to-date with the latest trends and best practices in digital marketing and measurement

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Tagged as: Data Analysis, Project Management