Marketing Manager

About the Role

We are looking for a

MarketingManager

to shape how KLARRA is seen and experienced — across our content, our events, and our relationships with press, partners, and our most valued customers. This is a hands‑on role with meaningful ownership. You will work closely with the Founder/Creative Director and be entrusted to plan, execute, and lead initiatives with a high degree of autonomy. As part of a small and agile team, your ideas and instincts will directly shape the brand.
We’re looking for someone with genuine taste — fluent in the language of international fashion and lifestyle brands, with an instinct for what elevated truly looks and sounds like. Someone who can translate that instinct into a campaign narrative on the page, and into a room full of press and VIPs in person. Equally comfortable at a desk writing a campaign narrative and in a room negotiating a partnership or hosting a room full of press and VIPs.
What We Hope You’ll Help Us Achieve

Develop fresh, creative ideas for memorable campaigns, launches and brand experiences that build excitement and bring the KLARRA brand to life.
A brand voice and aesthetic that feels elevated, international, and distinctly KLARRA across every touchpoint
Events and community moments that create genuine excitement and leave a lasting impression beyond the screen
Partnerships and press relationships that are well-negotiated, mutually valuable, and elevate the brand
A VIP experience that feels warm, personal, and genuinely valued
What You’ll Be Involved In (1) Brand Voice & Content Direction

Copywrite across all touchpoints such as product copy, captions, EDMs, articles, LinkedIn, and isconsistent with KLARRA’s tone and voice
Direct what content gets produced and how it’s presented. Knowing what imagery, styling, and formats read as elevated and international rather than generic or trend-driven
Plan and manage the content and social calendar across Instagram, EDM, and other channels
Guide photo/video shoots and campaign asset development with a clear point of view on aesthetic direction
Ensure brand presentation stays consistent and refined across every touchpoint
What You’ll Be Involved In (2) Events & Community

Plan and lead end-to-end execution of KLARRA events, such as launches, VIP previews, media previews, community activations
Be the face of the room, comfortable hosting, making introductions, and building genuine rapport with media, VIPs, and partners in person
Develop the KLARRA VIP customer journey across retail and cafe touchpoints, including exclusive previews, personalised outreach, and appreciation initiatives
Build real relationships with top customers and press so they feel known, not just marketed to
What You’ll Be Involved In (3) Partnerships & Public Relations

Identify and pursue collaboration opportunities aligned with KLARRA’s brand — with other labels, F&B partners, media, and KOLs
Prepare proposals and lead negotiations for partnerships and collaborations, from first pitch to signed terms
Manage ongoing relationships with press, influencers, and brand partners
What You’ll Be Involved In (4) Campaigns & Brand Experience

Generate ideas for creative, memorable brand campaigns and in-store or in‑cafe experiences
Develop launch mechanics and activations that create excitement and drive interest
Bring fresh ideas to the table, original thinking is expected and welcomed
What You’ll Be Involved In (5) Operations Manage budgets for events, partnerships, and campaigns

Manage the relevant calendar and coordinate across retail, cafe, and external parties with clarity and follow-through
Track what’s working, share honest reflections on campaign and event performance
Other ad‑hoc projects as required by the Creative Director
Who We’re Looking For

Experience Around 4–5 years in brand, Public Relations, communications, or events, ideally at a boutique or luxury‑adjacent brand — fashion, lifestyle, hospitality, F&B, or beauty
Has personally led events end‑to‑end, from concept through on‑the‑ground execution
Has personally negotiated partnerships or collaborations, with a clear example of terms they secured
Strong writing portfolio — comfortable sharing writing samples across formats (captions, EDM, articles)
Aesthetic & Brand Judgment

Someone who pays close attention to international fashion and lifestyle brands, and has developed a good sense of what elevated looks like
Can direct content and imagery choices with confidence, not just execute on brief
Translates KLARRA’s identity into content and experiences that feel fresh, international, and considered
A People Person

Genuinely enjoys talking to people — media, partners, VIPs — and builds rapport easily and warmly
Comfortable being the face of the brand in a room, hosting with confidence
Strong negotiator — able to advocate for KLARRA’s interests while building relationships that last
Independent & Accountable

Comfortable managing their own priorities and following through without reminders
Proactive, raises ideas and flags issues early
Approaches work with a strong sense of ownership and accountability for results
Others

Warm, professional, and emotionally mature
Collaborative, values mutual respect and a solutions‑oriented approach
Genuinely interested in building a meaningful brand, not just creating beautiful content
Comfortable in a small, fast‑moving, founder‑led environment
At KLARRA, we care deeply about the details, the customer experience, and the long‑term journey of building a meaningful brand. If you take pride in doing thoughtful work and are excited to grow alongside a small, passionate team, we would love to hear from you.

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Tagged as: Clari