Associate Manager, Product Marketing

Roles & Responsibilities

Responsibilities:
Develop, coordinate and support the marketing effort for service portfolios during all stages of offering life cycle (launch to end of service)
Develop strategies and support implementation of business plans based on strong understanding of competitive and market landscape
Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for service portfolio
Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
Collaborate with sales teams to identify and capitalize on opportunities to strengthen the service offerings positioning in existing and new markets
Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations.
Lead measurement and tracking of services offering initiatives, competitive analysis, and report out learnings and revised plans to management, key partners and respective product team
Engages collaboratively with others (internal and external stakeholders) to achieve results while maintaining professional and ethical relationships
Qualifications:
Bachelor’s degree in marketing, Business IT, Infosystem with at least 4-5 years of similar experience
Demonstrated success in product or services launches, pre-sales engagements and presentations
Good at multitasking, comfortable working with multiple stakeholders and possess strong interpersonal skills
Be a self-starter, energised by challenges
Motivated team player and excellent communicator
Analytical mind with the ability to join the dots and interpret the big picture and resulting action lines
Strong situational awareness, ability to grasp market trends and identify opportunities
Independent and dynamic team player with strong written and verbal communication skills and a “can-do” attitude

Morgan McKinley Pte Ltd
Lay Sihua
EA Licence No.

: 11C5502
EA Reg No.

: R23114633
Tell employers what skills you have
Competitive Analysis
analyse data on competitors landscape
Market Insight
Product Marketing
Business Insights
Revenue
product marketing material
Product Marketing and Branding
Collaboration With Stakeholders
Partner Marketing