Assistant Manager, Retail (Marketing Communications)

Key Responsibilities

Campaign & Experience Management

• Develop and execute integrated marketing campaigns and on-ground activations.
• Coordinate with agencies and vendors to deliver high-quality campaign assets on time and within budget.
• Uphold brand voice and visual identity to ensure a design-forward shopper experience.

Stakeholder & Tenant Engagement

• Co-create marketing initiatives and joint promotions with tenants to drive mall participation.
• Build strong partnerships, develop and support strategic partnerships with Millenia Singapore, Pontiac Land Group and external partners to drive cross-property collaborations and integrated marketing initiatives.

Content & Communications

• Manage digital content across social media, websites, and EDMs.
• Support PR efforts and influencer engagements aligned with brand storytelling.

Commercial & Event Support

• Drive the monetisation of event spaces and in-mall advertising inventory.
• Manage short-term bookings, pop-ups, and brand activations, ensuring they meet brand standards.
• Oversee the smooth setup and execution of leased spaces with operations and vendors.

Performance & Administration

• Monitor campaign performance, footfall trends, and marketing spend.
• Prepare post-campaign reports with insights for future recommendations.
• Handle procurement, internal approvals, and inter-departmental coordination.

Key Requirements

• At least 5 years in marketing (Retail, Lifestyle, or Experiential preferred).
• Proven ability to manage multiple timelines, stakeholders, and budgets.
• Familiarity with digital marketing platforms and basic analytics.
• A proactive self-starter who values quality and craft, focused on building “experiences,” not just campaigns.
• Strong collaborative skills with a keen eye for branding and design detail.

At Pontiac Land, our Human Capital Vision is:

Each individual valued, respected and contributing.

Each team cohesive, learning and aligned.

Each leader serving, coaching and modelling excellence.

Exciting benefits and opportunities await talents who join us! We seek to offer the following:

• A nurturing and team-based culture, with structured training and career development opportunities
• Comprehensive medical coverage, health and wellness programmes and Flexible Benefits for customized suite of benefits
• Unique schemes and benefits and inclusive of employee rates at our hotels and retail mall, birthday leave, examination leave and volunteer leave