Product Marketing Manager, Digital Appliances

## About the rolePosition SummaryThis role is responsible for driving market share, revenue and profitability for the Digital Appliances business. It leads product line-up, lifecycle and pricing strategies to expand market coverage, maximise sales opportunities and minimise business risks, while coordinating cross-functional execution to achieve business targets.Role and ResponsibilitiesBusiness and Growth Strategy- Develop and execute product and growth strategies to achieve sales, profitability, API and market-share targets.- Translate market insights and business priorities into action plans across products, channels and customer segments.- Identify new opportunities to strengthen competitiveness and market leadership.Market-Share Management- Monitor market share, sell-out performance, competitor activities and consumer trends.- Identify performance gaps and recommend timely countermeasures to defend or grow market share.- Track results and refine action plans to improve effectiveness.Line-up and Portfolio Management- Develop and manage the product portfolio to maximise market coverage, competitiveness and efficiency.- Manage product roadmaps and the full product life cycle.- Conduct competitive benchmarking to identify portfolio gaps and differentiation opportunities.- Liaise with HQ and RHQ on product requirements, market-specific features, allocation and support.Launch and Go-to-Market Management- Lead product launches, including timelines, target volumes, pricing, profitability and channel plans.- Define the product proposition, target audience and communication priorities.- Partner Brand and Retail Marketing on campaigns, displays, launch readiness and in-store execution.Cross-Functional Execution- Coordinate Sales, Marketing, Retail, Online, Supply Chain, Finance, Service and other relevant functions.- Establish clear priorities, ownership, timelines and deliverables.- Manage business reviews, resolve issues and ensure consistent execution across channels.Pricing and Profitability Management- Develop pricing strategies by segment, model and channel.- Conduct regular pricing reviews and recommend responses to market changes.- Assess the profit-and-loss impact of pricing and promotional decisions.Sales Forecasting and Supply Management- Work with Sales and Supply Chain teams to establish and review weekly forecasts.- Monitor stock availability, sell-in, sell-out, weeks of stock and ageing inventory.- Recommend corrective actions to support sales and inventory objectives.End-of-Life Management- Establish product discontinuation timelines and transition plans.- Manage inventory clearance to minimise ageing and obsolete stock.- Ensure smooth model transitions and continued market coverage.Skills and Qualifications- Minimum Diploma or Degree in Business/Marketing with 6-8 years working experience in relevant field- Strong interpersonal and communication skills.- Able to collaborate effectively with multiple stakeholders.- Resourceful, sharp-minded and solution-oriented.- Positive, resilient and willing to take on challenges.- Committed, accountable and able to work independently.- Strong ability to prioritise, multitask and meet timelines.
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Tagged as: Forecasting