Associate Retail Marketing Manager

Job Responsibilities

Razer Associate Marketing Manager will be responsible for supporting the execution of high-impact retail marketing initiatives across RazerStore locations. Role will focus on driving foot traffic, brand engagement, and in-store conversion through integrated marketing campaigns, events, and localized community strategies.
Execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales
Translate global product launches and brand initiatives into localized, in-store experiences
Partner with Product Marketing and Business Units to align on key messaging, priorities, and timelines
Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion
In-Store Events & Activations

Plan and execute in-store events including product launches, esports activations, and community events
Develop run-of-show documents, staffing plans, and customer experience flows
Define success metrics for events (traffic, conversion, revenue) and track performance
Ensure consistent execution across stores through structured SOPs and toolkits

Influencer & Creator Marketing

Source and manage local influencers aligned with RazerStore audiences
Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture
Partner with internal Social and Community teams to amplify influencer content across channels
Track influencer performance and optimize for engagement, reach, and store traffic

Community & Partnerships

Build and manage relationships with local colleges, gaming communities, and grassroots organizations
Identify partnership opportunities that drive sustained store traffic and brand affinity
Support recurring community programming (tournaments, meetups, training sessions)

Cross-Functional Collaboration

Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives
Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification
Coordinate with store operations teams to ensure readiness for all activations

Store Enablement & Toolkits

Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists
Provide clear communication and training to store teams ahead of campaigns and events
Ensure brand consistency and high-quality execution across all locations

Other duties as assigned
Home station will be shared between the Irvine office and Los Angeles Store based on business needs.
Pre-Requisites

3–5 years of experience in marketing, retail marketing, or experiential marketing
Proven experience executing campaigns, events, or activations end-to-end
Experience working with influencers or creator marketing programs preferred
Strong project management skills with ability to manage multiple stakeholders and timelines
Ability to translate strategy into execution with attention to detail
Excellent communication and organizational skills
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations – including for disability or religious practices – to ensure every team member can perform and contribute at their best.
Are you game? At Razer, you will be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “For Gamers. By Gamers.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won’t just witness this evolution; you will help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you will take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we will take Razer to even greater heights.
Razer is proud to be certified a Great Place to Work in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.
Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed – including for disability or religious practices – so every team member can perform and contribute at their best.

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