Senior Executive, Content Marketing & PR

We are looking for a Senior Executive, Content Marketing & PR to join our team!

As a Senior Executive, Content Marketing & PR, we rely on you to:

• Support the Marketing Manager at Shangri-La Rasa Sentosa in the planning and execution of marketing, content and public relations initiatives
• Develop and manage content plans and calendars aligned with the resort’s marketing objectives, campaigns and business priorities
• Conceptualise, create and optimise photo and video content across digital and traditional channels
• Craft compelling copy for social media, paid campaigns, website, EDMs, marketing collaterals and other communications
• Manage day-to-day social media channels and identify trends, formats and storytelling opportunities to strengthen awareness and engagement
• Monitor content performance and campaign KPIs, using insights to optimise content and results
• Support PR initiatives, including press releases, media pitches, fact sheets and other media materials
• Build and maintain relationships with media, influencers and KOLs, and identify relevant publicity opportunities for the resort
• Coordinate media and influencer/KOL engagements, including hosting, content requirements and follow-up
• Support publicity and media engagement for resort campaigns, events and partnerships
• Collaborate with internal stakeholders, partners and agencies on integrated marketing and co-branded initiatives
• Lead on-ground content capture and support media coverage for key events and activations
• Work closely with resort teams to proactively identify compelling stories and opportunities for content and publicity
• Ensure all content and communications adhere to brand standards and guidelines, including brand voice, social media, photography, videography and visual identity
• Maintain high standards of quality, accuracy and consistency across all content, coordinating approvals where required

We are looking for someone who:

• Has 3–5 years of relevant experience in content marketing, public relations, communications or integrated marketing, preferably within hospitality, lifestyle, travel or related industries
• Possesses strong copywriting, editing and storytelling skills, with the ability to adapt content across audiences, platforms and channels
• Has experience in media relations, PR writing, influencer/KOL engagement or publicity campaigns
• Is proficient in photography, videography and editing tools such as Adobe Creative Suite, CapCut, Canva or similar
• Has a strong understanding of social and digital platforms, content trends and performance analytics
• Has a strong eye for detail and the ability to interpret and consistently apply brand guidelines across different content formats and channels
• Is proactive and resourceful, with the ability to identify compelling stories and publicity opportunities
• Demonstrates strong communication and interpersonal skills, with confidence in engaging media, partners and internal stakeholders
• Is highly organised and able to manage multiple priorities and deadlines in a fast-paced environment
• Works effectively both independently and collaboratively across cross-functional teams
• Is comfortable supporting events, media engagements and content requirements outside regular working hours, including weekends when required

We Offer

• 5-day work week
• Learning and Development opportunities for career development
• Medical and insurance coverage
• Special employee discount within Shangri-La Group
• Duty Meals and shuttle bus provided to Sentosa Island

If you ae the right person, what are you waiting for?

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