Insurance Product Marketing Manager

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An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every “hello” at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.
Insurance Product Marketing Manager
We are looking for a strategic and results-driven Insurance Product Marketing Manager to lead and execute marketing initiatives that drive digital sales for our travel insurance products.
In this role, you will play a key part in shaping marketing strategies, building cross-functional partnerships across Singtel, and leading data-driven campaigns from ideation to execution. You should bring a strong analytical mindset, a keen eye for detail, and the ability to thrive in a fast-paced, hands-on environment.
Make an Impact

To achieve growth in business sales through business-to-business (B2B) and business-to-customer (B2C) initiatives.
Manage budget and develop projection/forecast
Lead and strategies go-to-market plan to achieving yearly financial targets.
Responsible for building brand and product awareness through above-the-line marketing by advertising through digital and out-of-home channels. For below-the-line marketing, leverage on internal stakeholders’ communication to reach out to relevant segment of audience.
Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans to execute and optimise campaigns to achieve business objectives.
Monitor and review campaign performance via Google Analytics and Tableau and gather data insights from Business Analytics team.
Use of Adobe Experience Manager to setup marketing pages and to create a smooth customer journey to drive sales conversion. Work closely with legal team to develop agreements for partnerships and terms for campaigns.
Work closely with product and UX/UI team to improve the customer journey for assigned product in driving business goals.
Manage and train tele-agent to acquire new customers and retain existing customers by driving renewal sales.
Work closely with Operation team to handle customers’ enquiries.
Reconcile monthly sales reports for each product with Finance team for billing purposes.
Prepare weekly reports to analyse business results with senior management.
Skills for Success

Excellent written and verbal communication skills
Excellent interpersonal and organizational skills
Proficient in Microsoft Office suite (eg. excel, word and powerpoint)
Strong analytical problem-solving skills
Strong attention to detail
Has a positive attitude and eagerness to lear
Rewards that Go Beyond

Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
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Tagged as: Data Analysis, Excel, Google Analytics, Tableau