Regional Marketing and CRM Manager

Singapore, Singapore | Posted on 08/01/2026

Our client is an innovative and fast-growing company at the forefront of the Biotechnology industry. Due to continued business growth, we are being retained to seek a highly motivated and results-driven Regional and CRM Marketing Manager to join the regional team based in Singapore.

As a Regional Marketing and CRM Manager, you will d rivemarketing initiatives, with a particular focus on market intelligence,marketing communications, and digital marketing efforts for the APAC regionwith a strong focus on China and Korean markets.

Responsibilities

CRM and Sales Support

• Work closely with Asia commercial team to develop marketing initiatives, support specific customer needs, and increase business
• Be the point person for CRM topics in Asia working closely will global and Asia team
• Conduct thorough market research to analyze market trends, competitor activities, and customer insights.
• Monitor and track competitor activities to identify potential opportunities and threats in the market.
• Provide actionable insights and recommendations based on market research findings.

Marketing Communications

• Manage and execute marketing communication activities, including conferences, events, scientific seminars, and tradeshows.
• Develop marketing collaterals, ensuring consistent brand messaging and effective communication materials.
• Collaborate with cross-functional teams to create compelling marketing materials and campaigns.
• Work closely with global HQ to localize marketingcampaigns, and develop market-specific campaigns to be deployed.

Digital Marketing Initiatives

• Lead digital marketing efforts with a primary focus on China and Korea, more particularly on WeChatmarketing for China
• Develop and implement digital marketing strategies toenhance brand awareness and drive customer engagement.
• Measure and analyze digital marketing performance,optimizing campaigns for maximum impact.

Marketing Campaigns

• Plan, execute, and measure marketing campaigns to generate leads and support business objectives.
• Collaborate with internal teams and external partners to ensure successful campaign execution.
• Track and report on campaign performance, providing insights for continuous improvement.

Project Management

• Take ownership of the website revamp project, working closely with internal and external stakeholders.
• Ensure the website's user experience, design, and content align with brand guidelines and business objectives.
• Oversee the timely and successful completion of the website revamp project.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience with at least 8 years of experience in B2B marketing within a similar industry.
• Fluent in Mandarin is essential to effectively handle the China market.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Demonstrated experience in executing successful marketing campaigns.
• Familiarity with digital marketing platforms, especially WeChat, is highly desirable.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to derive insights from data to inform marketing strategies.
• Previous experience in the biotechnology industry is a plus.

Registration No: R1103259 / EA License No: 21C0685

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Tagged as: Project Management