Marketing Manager – Mixed Use Real Estate (Fairfax)

Marketing Manager

Our client, one of the region’s largest privately owned commercial and residential real estate developers, offers a collaborative environment that brings people together, offers excellent benefits and fosters an environment of respect and inclusivity. If you are seeking a place where you are valued, your ideas are heard and your professional growth is supported and encouraged, this may be the right place for you!

LOCAL CANDIDATES ONLY.

Compensation: $85K – $100K + excellent benefits and generous PTO.

Prerequisites:

·        3+ years of experience in marketing and communications (preferably in retail, real estate or hospitality).

·        Bachelor’s degree in marketing, Communications or related field.

·        Demonstrated experience developing consumer marketing plans, campaigns, and events.

·        Experience managing agencies, vendors, budgets, and cross-functional initiatives.

·        Proficiency in Microsoft Office applications, Adobe products, Canva, website content management systems and email marketing platforms.

·        Experience and understanding of digital marketing tools and social media platforms and analytics platforms and A/B testing methodologies.

·        The Marketing Manager must have the ability to travel to field locations as necessary.

Key Responsibilities:

·        Contribute and manage the day-to-day execution and implementation of property marketing plans, programming, events, and experiential activations to ensure high-quality customer experience and measurable business impact.

·        Coordinate with vendors, tenants, event staff, security, and contract resources.

·        Support the development and execution of digital and social marketing programs to ensure websites, social channels, email, and SMS communications deliver engaging content, a strong user experience, and alignment with brand standards.

·        The Marketing Manager manages paid media initiatives and agency/vendor partners, monitor performance, results, and optimize as needed.

·        Ensure brand standards and positioning are consistently applied across all campaigns, content, programming, and marketing channels.

·        Build strong working relationships with local community organizations and tenant brands.

·        Support alternative revenue programs through sponsorships, brand activations, special events and venue rentals.

·        The Marketing Manager manages marketing budgets for assigned properties, ensuring budget targets are achieved.