Marketing Manager

Company Background:

Apply is a Brooklyn-based creative studio that makes extraordinary stickers. We’re obsessed with their creative & commercial potential, enabling anyone to personalize the things they love & use every day. We’re reimagining this loved global product category with our exceptional design team, alongside iconic licensing partners – from Andy Warhol to Snoopy.

Our stickers are sold in world-class cultural institutions & independent retailers globally — MoMA, The Strand, REI, Blick, among hundreds of others. On Faire, the leading wholesale marketplace, we hold a 5-star rating across 100+ reviews!

We've spent the last five years building something special: a profitable brand with wholesale credibility, an exceptional team, and a product people love. Now we're shifting focus to our DTC business and cultivating community directly. The Marketing Manager will translate our brand into content that drives engagement and community, building a healthy DTC channel alongside our thriving wholesale business.

Opportunity Overview:

You'll work directly alongside our Creative Director in our Dumbo Studio, building our direct-to-consumer channel from a strong foundation: a magnetic physical space, deep partnerships with loved artists & cultural institutions, and a brand that's earned its place in the world.

Together you'll translate Apply's brand vision into a content strategy across channels — developing the content calendar end-to-end, planning & producing content in partnership with our creative team & partners, and continuously testing, learning, and refining your approach based on what's working. The ideal candidate brings a unique blend of visual acuity (can spot a hero image in a photo dump); an ear for great copy (knows how to make a caption hit); and operational excellence (highly organized & effective at cross-functional creative collaboration).

Specific Responsibilities:

• Develop and execute Apply's content calendar across e-comm & social: setting the strategic priorities each week; managing content production; evaluating performance with a metrics-native approach; and iterating as we learn.
• Partner with our creative team to produce engaging social content with a focus on core brand messages & repeatable franchises. Manage engagements with freelance & influencer talent to complement in-house content production.
• Write copy for e-comm & social; manage community conversations (DM’s, comments) with sensitivity to brand voice.
• Understand brand guidelines of licensors & draft campaigns for their/Creative Director approvals.
• Produce campaigns that encourage UGC (user-generated content), referrals, and repeat engagement.
• Track & report on engagement metrics, identifying insights to grow community reach.
• Leverage our credibility with artists, studios, museums, and independent retailers to grow audience through collaborative content and cross-promotions.

Qualifications:

• Experience in brand marketing & content production. Candidates will be evaluated first & foremost on their creative portfolio (ex: social media marketing, art direction, editorial & UGC campaigns, graphic design, and copywriting).
• A genuine, unerring eye for visual culture — able to both identify & shape strong creative even where you aren't the one making it, as well as able to produce great creative yourself when needed (can take a grid-worthy product or editorial image in a pinch).
• Track record of building or growing a community (Digital + IRL) on any platform, in any format; we care more about the instincts & methods used than the channel or the ultimate audience/growth metrics.
• Strong copywriting instincts — you can shift between caption, email, e-comm copy with a strong sense of brand voice.
• Comfortable operating as both strategist & executor; this is a hands-on role at a small, fast-moving team.
• IRL-oriented: excited by studio events, pop-ups, and activations as community-building tools and content opportunities.
• Exceptionally organized: licensor relationships and campaign approvals never fall through the cracks on your watch.
• Based in New York City: this role will be based in our Dumbo studio alongside our Creative Director & design team.
• Scrappy & commercial: you know how to spend money to make money, but do it as if it were your own.
• Low ego, high taste: you take the work seriously without taking yourself too seriously.
• Fluent in core creative tools (ex: Adobe, Figma, Airtable, Claude); ready to learn new tools & automate creative operations where possible.

Interested?

Please reach out to [email protected]. Please include all of the following:

– Creative Portfolio

– Resume

– 2-Minute Introductory Video responding to the following prompt: tell us about yourself, where are you in your creative & professional journey, and what excites you about this role with Apply?

Applications will be considered on a rolling basis. Applications with all of the above will be considered!

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