Senior Marketing Manager

Company Description

Downtown Santa Monica, Inc. is a private 501(c)(3) non-profit organization that partners with the City of Santa Monica to oversee services and operations in the downtown district. The organization promotes economic stability, sustainable growth, and a vibrant community experience in this highly visited neighborhood. It manages the Property-based Business Assessment District bounded by Ocean Avenue, Wilshire Boulevard, Lincoln Boulevard, and the Santa Monica Freeway. Team members support a dynamic urban environment that serves residents, businesses, and visitors through strategic programming, marketing, and community engagement.

Role Description

The Senior Marketing Manager is a full-time, on-site role based in Santa Monica, CA, responsible for leading marketing, branding, and communications for Downtown Santa Monica, Inc. This role champions the core ingredients that make Downtown Santa Monica a destination people want to visit, work in, and invest in, including:

• A strong, consistent identity and wayfinding system
• A diverse, complementary mix of retail, dining, and entertainment
• Clean, safe, and welcoming streets and public spaces
• Regular activations, events, and programming that draw repeat foot traffic
• Active, well-maintained public realm and streetscape (lighting, landscaping, seating, signage)
• Data-driven storytelling and advocacy that demonstrates the district’s economic and cultural impact
• Collaborative partnerships across property owners, government, and community stakeholders

DTSM’s brand

• Serves as the organization’s chief brand authority, stewarding narrative consistency from the boardroom to the street level
• Stewards a cohesive brand identity by creating high-quality assets including signage, marketing materials, DTSM corporate identity, reports, etc.
• Leads and creates digital strategy, including website, social, video production, and ad campaigns
• Lead the development and ongoing evolution of the organization’s brand strategy, positioning platform, and messaging framework
• Evaluate, brief, and manage agency and creative vendor relationships; lead RFP processes for major brand engagements
• Champion brand excellence across internal teams — serving as the final arbiter on brand application questions
• Collaborate with events and community engagement efforts to ensure the brand is lived — not just marketed.

Position Expectations

• Strategic Thinking: Keep the big picture and district objectives in mind while also supporting overall district operations.
• Demonstrate emotional intelligence and self-awareness, inspire confidence and trust, and welcome feedback.
• Showcase initiative to identify and solve problems with drive, flexibility, resourcefulness, and creativity.
• Work well under pressure and adapt easily to changing situations and priorities, while exercising good judgment and staying focused on overarching goals.
• Interact effectively, tactfully, and professionally with internal and external partners, stakeholders, and the public at large, and respond graciously and promptly to others’ needs and requests.
• Ability to analyze data and use critical thinking skills for logical reasoning.
• Dedicated to achieving organizational success and willing to pitch in and go the extra mile when needed.
• Must be able to engage in a range of physical activity, including standing or sitting at a desk or computer and walking (sometimes on uneven surfaces) for extended periods.

Skills & Experience

• Experience with, or strong working knowledge of:
• Social media strategy and analytics
• Content distribution expertise spanning owned, earned, and paid digital channels
• Advertising and media buying
• Website and SEO management
• Analysis and publishing tools such as: Facebook Insights, Google Analytics, Google Search
• Console, Sprout Social, Later
• CRMs, marketing automation, and project management software (experience with Mailchimp and HubSpot a plus)
• Bachelor’s degree in Liberal Arts, Advertising, Marketing, Public Relations, or similar fields
• At least 8-10 years’ experience in marketing/communications
• Flexibility and willingness to occasionally work irregular hours, nights, and weekends in support of District programs, events, and promotions

Annual Compensation

$105,000 – $115,000 DOE

Full-time in-office exempt position (not eligible for overtime).

• Vacation accrual (up to 19 days per year)
• Platinum-level health care benefits including dental and eye care insurance

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Tagged as: Data Analysis, Google Analytics, HubSpot, Project Management