Innovation Marketing Manager – Animal Health

Location: Lancaster, SC | Schedule: full-time, on-site

Overview

An established animal health company is seeking an Innovation Marketing Manager to bridge veterinary science and marketing strategy. This role will lead the development and execution of strategies for new products and technologies in the animal health space, shaping how innovative solutions reach veterinarians and pet parents alike.

What you’ll do

• Collaborate with innovation and commercial teams to identify market trends, gaps, and opportunities for innovation
• Apply veterinary expertise to evaluate the clinical relevance and value proposition of new products or services
• Conduct competitive analysis and market research to support pipeline development and innovation roadmaps
• Work with graphic designers to develop marketing materials
• Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents
• Create compelling positioning and messaging that integrates scientific credibility with customer-focused benefits
• Contribute to campaign planning, including digital marketing, trade shows, content marketing, and product launches
• Represent the brand at conferences and events, combining clinical credibility and brand advocacy
• Communicate effectively with other departments within the organization
• Perform other duties as assigned
• Maintain regular attendance

Required qualifications

• Vet Tech, Animal Science degree, MBA, or marketing degree required
• Working knowledge of principles of current Good Manufacturing Practices (cGMPs)
• Excellent writing, interpersonal, communication, and organization skills
• Ability to work independently and collaboratively with internal and external teams
• Competent in computer usage, such as word processing, spreadsheets, and/or databases
• Strong understanding of veterinary practice workflows, challenges, and client communication
• Demonstrated ability to develop and execute marketing strategies

Preferred qualifications

• Doctor of Veterinary Medicine (DVM) degree preferred
• 10+ years of animal health marketing experience preferred
• Product launch experience ideally preferred

Why this role

This is an opportunity for a veterinarian or marketing professional who thrives in fast-paced, creative environments to shape the future of veterinary-centric marketing with innovative products.

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Tagged as: Excel, Pipeline Management