ERS – Strategic Marketing Manager

POSITION SUMMARY

TheStrategic Marketing Manageris responsible fordeveloping comprehensive programsthat will drive measurablemarketgrowthfor ERS and HVM.This roleis responsible foridentifyingtheappropriate segmentationand targets for growth,executing the marketing strategies needed tobuild awareness and capturesales opportunities,and collaborating with theSales and Operationstopursue these growth opportunities. This role will also need todeliveragainst budget targetsandmeasureand report onprogramKPIs.

RESPONSIBILITIES

The ideal candidate willhave a deep understanding of the marketing lifecycle frommarketanalysis to planning to execution. This roledemonstratesa collaborative approach between sales and marketing andis designed foran innovative self-starter. The key responsibilities of this role include:

• Conductmarket and competitiveresearch and analysistoestablishmarketing strategies and new growth opportunities
• Developmarket segmentation and positioning for areas offocus
• Develop service offeringstocapture market opportunities
• Developand executego-to-market plansthatdeliveragainstspecified business resultsand revenuetargets
• Developmarketing programs to generate sales and drive revenuegrowth
• Serve as subject matter expert of assigned program(s)
• Execute marketing plans thatinclude events, public relations, social media, digitalmarketingand branding
• Establish and deliver against marketing program KPIs
• Create regular reporting cadence for specific marketing performance
• Conduct internal and external customer research to gain insightsfordecision making
• Generaterelevant content for use in thought-leadership and promotional materialsthat advance the brand
• Serveas subject matter expert (SME) for marketing andareas of responsibility
• Present at external events and internal training and meetings
• Deliver sales enablement training and assets to support sales cycle
• Engage with cross-functional teams including corporate marketing, legal, finance,operationsand sales
• Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
• Perform other duties asassigned andapplicable

REQUIREMENTS

• Proficient with Microsoft Office suite(ie.Excel (especially), PowerPoint, Access,Word, Outlook)
• Strong written, project management,and presentation skills
• Strong communicationskills to all levels of the organization from peers to executive management
• Self-starter
• Basedin Westerville, OH

TRAVEL TIME REQUIRED

• 10%,

EDUCATION

• Bachelor’s degree in Marketing,Strategy,orrelated fieldrequired–MBA preferred
• Broadbasedunderstanding of marketing is essential. Knowledge of the electrical industryandpower generationmarketis a plus.
• Digital marketing experience is a plus
• Experience withservices marketingor product management
• Experience withPardotandSharepointis a plus
• 10-15 years of experience

THE VERTIV OPPORTUNITY

The successful candidate will embrace Vertiv’s Core Principles & Behaviors to help execute our Strategic Priorities.

About Vertiv

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.

Our Core Principles:

Safety | Integrity | Respect | Teamwork | Inclusion

Our Strategic Priorities

• High-Performance Culture
• Customer Focus
• Operational Excellence
• Innovation
• Financial Strength

Vertiv Behaviors

• Own it
• Act with urgency
• Foster a customer-first mindset
• Think big and execute
• Lead by example
• Drive continuous improvement
• Learn and seek out development
• Promote transparent & open communication

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [email protected].

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Tagged as: Excel, Pardot, Project Management