New Head of Brand & Product Marketing

• We are looking for a Head of Brand & Product Marketing to join our team. This is building, not maintaining
• You will own how Workstream is positioned, launched, and remembered, at the moment we expand from a vertical SaaS leader into an AI-native platform for the entire frontline workforce
• You’ll run product marketing, brand, content, and design as one team, report directly to our revenue leadership, and see your work show up in the pipeline within weeks, not quarters
• We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here
• Positioning & Narrative: Own Workstream’s positioning and messaging end to end, including the biggest open strategic question we have: leading with our restaurant dominance vs. the broader frontline-workforce story. You’ll test it, not debate it
• Product Launches: Run GTM launches for a portfolio that now ships AI products (like our AI assistant for frontline teams) alongside hiring, HR, and payroll. Messaging, pricing & packaging input, launch plans, and the enablement that makes Sales dangerous in the first week
• Brand & Content: Lead our content and design team across the website, case studies, video, webinars, and social. Raise the bar on everything customer-facing, and use AI to produce at a pace a team twice our size couldn’t match a year ago
• Working with Sales: Arm AEs and partnerships with narratives, competitive teardowns, ROI stories, and customer proof. Sit in on deals. Talk to lost prospects. Change the message when the market tells you to
• Team Leadership: Manage and grow a small, high-output team of product marketers, content marketers, and designers, and be the strongest IC on it when it matters

Benefits

• Health and wellness: We care about the physical and mental health of each of our team members. We offer every employee comprehensive medical, dental and vision plans, and access to a generous number of fully-paid counseling sessions with licensed therapists every year.
• Competitive compensation (and equity): As a company, we have ambitious goals with a high-potential financial upside—and we share that with every employee through competitive market compensation and generous stock.
• Flexible time off: We believe team members do their best work when their life feels balanced. We promote work-life harmony through flexible PTO and paid parental leave.
• Professional development: We believe in becoming 1% better each day. That’s why we offer a quarterly learning reimbursement that can be used toward continuing education, books, subscriptions and more.

• AI-native: you already use AI agents across your daily work and you’ll push the team to do the same
• Hungry: you outwork the market and you want the scope of a VP role earlier than a big company would ever give it to you
• Management experience: You have built and led hungry and dynamic marketing teams in the past
• A writer and an operator: you produce sharp positioning yourself, and you build systems so the team produces it without you
• Founder energy: you’ve started something (a company, a category, a function from zero) and you default to action; former founders welcome!
• Commercially ruthless: you measure marketing in pipeline and revenue, not impressions
• Slope over pedigree: 5+ years in B2B marketing with real product marketing depth, but we care more about what you’ve shipped and how fast you’re improving than the logos on your resume
• Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus
• Based in (or relocating to) San Francisco; in-office at least 4 days per weekOccasional travel for customer visits, conferences, and team events

#J-18808-Ljbffr