Marketing Manager

RESPONSIBILITIES:

Trade Show & Event Management

• Plan, coordinate, and execute national, regional, and distributor trade shows, conferences, and customer events.
• Manage event logistics including booth design, promotional materials, sponsorships, registrations, shipping, staffing schedules, and on-site support.
• Coordinate pre-show and post-show communications and lead follow-up activities with the sales team.
• Track event budgets, ROI, attendee engagement, and lead generation metrics.
• Maintain an annual trade show and sales meeting calendar and ensure alignment with strategic business objectives.

Promotional Material & Sell Sheet Development

• Develop and maintain products sell sheets, brochures, flyers, digital assets, and customer-facing promotional materials.
• Collaborate with product management, regulatory, and sales teams to ensure messaging accuracy and compliance.
• Partner with external agencies and graphic designers to create compelling marketing collateral.
• Ensure brand consistency across all materials and customer touchpoints.

Campaign Management

• Plan, execute, and optimize integrated marketing campaigns across email, digital, social media, distributor channels, and events.
• Develop campaign briefs, timelines, messaging, and performance metrics.
• Coordinate content creation and campaign deployment to support product launches, promotions, and strategic initiatives.
• Monitor campaign effectiveness and provide recommendations for continuous improvement.
• Analyze marketing performance data and prepare reports for leadership.

Distributor Communications

• Serve as the primary marketing liaison for distributor partners.
• Develop distributor-focused communications, promotional programs, sales enablement tools, and campaign support materials.
• Coordinate distributor marketing activities, co-op marketing initiatives, and promotional opportunities.
• Ensure distributors are informed of product updates, campaigns, launches, and marketing resources.
• Build strong relationships with distributor marketing and sales teams to increase program participation and sales performance.

Cross-Functional Collaboration

• Partner closely with sales, product management, veterinary technical teams, and customer service to support commercial objectives.
• Assist in the development and execution of annual marketing plans and budgets.
• Support product launches and ongoing brand growth initiatives.
• Manage multiple projects simultaneously while meeting deadlines and budget requirements.

Requirements

QUALIFICATIONS – SKILLS & REQUIREMENTS:

• 5+ years of marketing experience, preferably in animal health, veterinary, healthcare, agriculture, or related industries.
• Strong project management and organizational skills.
• Excellent written, verbal, and presentation communication skills.
• Proficiency in Microsoft Office Suite, marketing automation tools, and CRM platforms.
• Familiarity with Photoshop, Graphic Design, MailChimp.

EDUCATION & EXPERIENCE:

• Bachelor’s degree in marketing, communications, business, or related field.
• Experience managing trade shows, customer events, and promotional programs.
• Experience developing sales collateral, sell sheets, and marketing communications.
• Knowledge of digital marketing platforms, email marketing, and marketing analytics.
• Experience managing outside agencies, vendors, and creative resources.

Preferred

• Experience working with veterinary, animal health, pharmaceutical, or agricultural distribution channels.

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Tagged as: Project Management