Direct-to-Consumer Growth Marketing Manager

Role Overview

The Direct-to-Consumer Growth Marketing Manager will develop and execute a high-performing consumer acquisition program, navigating key paid channels to drive sustainable growth. The ideal candidate has successfully managed consumer growth engines and understands the importance of a full-funnel approach.

What You Will Do

Manage an integrated omnichannel presence, drive growth across paid social media, paid search and app store ecosystems, and track, analyze and optimize campaign performance metrics.

Why It Might Be a Fit

The ideal candidate is a performance-led, data-driven marketer with experience in DTC/B2C audiences and ecommerce products, and a strong understanding of social and performance marketing trends.

Requirements

• 5 or more years of hands-on marketing for DTC/B2C audiences and ecommerce products
• Proven success in paid channel execution and performance
• High proficiency in leading platforms/tools for social media, search and app stores
• Full-funnel channel practitioner with knowledge of campaign strategy/development, customer segmentation/targeting and A/B testing

Benefits

• Salary range: $110,000-$120,000
• Remote position located in the United States