Sales Development Representative

Hybrid Full TimeCardiff, Wales, United KingdomWilmington PLC

Role Overview

The Sales Development Representative will be responsible for building relationships, starting conversations, and uncovering new business opportunities. The role requires confidence on the phone, the ability to ask good questions, and a proactive mindset to take ownership of both inbound enquiries and outbound prospecting activity.

What You Will Do

The responsibilities will include owning and responding to all inbound leads, running proactive outbound campaigns, introducing Astutis and uncovering needs through structured qualification, and keeping the CRM accurate and up to date.

Why It Might Be a Fit

The ideal candidate will be driven by results, resilient when faced with challenges, and motivated by the direct impact their efforts have on business growth. They will thrive on making connections, learning new skills, and turning conversations into opportunities.

Requirements

  • Experience in a lead generation, SDR, telesales or recruitment role, ideally B2B.
  • Confidence on the phone and with outbound activity every day.
  • The ability to ask good questions and qualify an opportunity, not just book a meeting.
  • Comfortable working to activity, meeting and conversion targets.
  • Strong organisation and accuracy with CRM and data.
  • Ambition to grow into a BDM or Account Management role.

Benefits

  • 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles)
  • Additional Holiday Purchase
  • Hybrid Working
  • Performance-Related Bonus
  • Life Assurance
  • Vitality Private Healthcare
  • Subsidised Gym Memberships
  • Cycle to Work scheme
  • Discount Vouchers
  • Access to Wellbeing Resources

To apply for this job please visit careers-wilmingtonplc.icims.com.

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