Marketing Manager

Role Overview

The Marketing Manager is responsible for developing, planning, and implementing marketing programs or projects that support organizational marketing objectives. This role leads the strategic development and execution of best-in-class omni-channel campaigns that deliver on P&L objectives.

What You Will Do

The Marketing Manager will collaborate with product marketing and marketing channel experts to build multi-channel plans, ensure all campaigns have established KPIs, and hold internal and external agency partners accountable to deliver on their work on time and at the highest standard.

Why It Might Be a Fit

The ideal candidate will have 3-5 years of demonstrated experience in leading high-performance B to B and B to B to C digital marketing efforts across traditional and digital channels, and a strong understanding of KPIs and industry benchmarks for high-performing marketing plans.

Requirements

• 3-5 years of demonstrated experience in leading high-performance B to B and B to C digital marketing efforts across traditional and digital channels
• Experience in working with or for creative / digital agencies and a proven track record of managing multiple large, multi-channel demand generation campaigns
• Experience working within project management, CRM and analytics tools (Smartsheets, Salesforce, Conductor, Domo, Adobe and Google Analytics)
• Solid Excel and PowerPoint skills
• Strategic, problem-solver, self-starter with a proactive attitude who can deliver results with consensus in matrix organization
• Strong understanding of KPIs and industry benchmarks for high performing marketing plans
• Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle
• Demonstrated experience influencing and educating internal constituents and clients around evidenced based marketing strategy and campaign management
• A proven track record of building strong partnerships with product marketing, marketing channel, and sales and marketing operations experts

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

Tagged as: Excel, Financial Modeling, Google Analytics, Project Management, Salesforce