Senior Digital Marketing Specialist

Role Overview

The Senior Digital Marketing Specialist will serve as a digital and operational backbone for the Demand Generation team, helping execute, optimize, and measure integrated programs that drive awareness, engagement, pipeline, and revenue growth.

What You Will Do

The ideal candidate will combine hands-on digital marketing expertise, analytical thinking, business acumen, and creative problem-solving to build, test, deploy, and optimize email marketing campaigns, nurture programs, landing pages, forms, webinar communications, and other digital marketing assets.

Why It Might Be a Fit

The role requires a highly motivated and data-driven individual who can identify opportunities to improve engagement, conversion rates, and campaign effectiveness through experimentation and continuous improvement.

Requirements

• 4+ years of experience in digital marketing, demand generation, marketing operations, marketing analytics, or a related field
• Hands-on experience building and executing email, landing page, nurture, or other multi-channel digital programs
• Strong understanding of digital marketing best practices, campaign measurement, and customer journey optimization
• Experience using marketing and website performance data to develop insights and recommendations
• Ability to investigate issues, solve problems, and improve processes across interconnected platforms and workflows
• Strong communication, organization, project management, and stakeholder collaboration skills
• Ability to manage multiple priorities and maintain accuracy in a fast-paced environment

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave