Marketing Manager

Role Overview

As Marketing Manager, you will own key parts of Workana Premium’s growth engine, with a strong focus on lead generation, content distribution, storytelling, and commercial funnel performance. This is not a role for someone who only manages marketing activities. We are looking for someone who has personally built demand, tested acquisition channels, created compelling content, and turned marketing initiatives into qualified sales conversations.

What You Will Do

Lead qualified demand generation initiatives across US and LATAM markets. Identify target audiences, understand where they spend time, and test acquisition channels to generate relevant commercial conversations. Create and distribute strong content across channels such as LinkedIn, email, partnerships, communities, events, and customer stories.

Why It Might Be a Fit

You will be expected to understand what is generating demand, what is not working, where prospects are getting lost, and what we should test next. You will have direct access to the leadership team, strong visibility into the commercial performance of the business, and autonomy to test ideas and build the growth engine.

Requirements

• 3 to 6 years of B2B growth marketing experience
• Proven track record personally generating qualified leads
• Strong experience with lead generation, content distribution, and storytelling
• Excellent writing and communication skills
• Ability to make decisions based on data without waiting for perfect dashboards
• Experience selling or marketing to HR, Engineering, Product, Sales, Customer Success, or senior business decision makers
• Experience targeting US and LATAM companies is a plus
• Experience in staffing, talent, SaaS, professional services, or B2B marketplaces is a strong plus

Benefits

• Unlimited PTO
• Competitive compensation in USD
• Fully remote work
• Direct access to the leadership team
• Strong visibility into the commercial performance of the business
• A differentiated product and a large existing talent ecosystem
• Autonomy to test ideas and build the growth engine
• Fast-moving environment where good ideas can be tested quickly
• Career growth with international exposure and dynamic projects