Marketing & Communications Lead

Role Overview

The Marketing & Communications Lead plays a key role in organizing and advancing the YMCA of Simcoe/Muskoka’s marketing and communications function. Working closely with the Director of Marketing & Communications and internal teams, this role translates organizational priorities and marketing strategy into coordinated plans, campaigns, and communications that engage our audiences and advance the YMCA’s mission.

What You Will Do

Coordinate integrated marketing initiatives, develop internal and external communications, manage marketing workflows and priorities, coordinate internal resources and external partners, and ensure that marketing and communications activity is aligned, timely, and effective.

Why It Might Be a Fit

You will have the opportunity to make a positive impact on the lives of our participants and the community, working alongside a supportive team of individuals who are committed to our vision of building vibrant and connected communities where everyone belongs.

Requirements

• Post-secondary education in marketing, communications, public relations or a related field.
• 5+ years of progressive experience in marketing, communications, public relations or a related field.
• Demonstrated experience planning, coordinating, and executing integrated marketing campaigns and communications initiatives.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills, including strong copywriting, editing, and proofreading abilities.
• Experience developing communications plans, messaging, and content for internal and external audiences.
• Experience working with media relations, public relations, and external communications is an asset.
• Strong understanding of marketing principles, audience engagement, and integrated campaign planning.
• Strong understanding of brand consistency and the ability to apply brand and messaging standards across communications.
• Ability to interpret marketing and communications data and use insights to support decision-making.
• Strong relationship-building and collaboration skills, with the ability to work effectively with a wide range of internal and external stakeholders.
• Highly organized, proactive, and comfortable bringing structure to complex or competing priorities.
• Ability to work independently while contributing effectively as part of a collaborative team.
• Strong proficiency with Microsoft 365 and relevant marketing and communications tools.
• Commitment to the YMCA’s mission, values, and role in strengthening communities.
• Willingness to work flexible hours based on client needs.

Benefits

• Annual Salary of $56,550 – $60,000 based on experience
• Paid Well-Being Days
• YMCA Simcoe / Muskoka Wellness Day
• Benefits Plan
• Pension Plan after 2 Years
• YMCA Health, Fitness & Aquatics Membership

Tagged as: Project Management