EC Marketing Manager responsible for overall EC marketing activity execution, including media planning, content creation, and KOL management. Experienced in e-commerce platform marketing, with a focus on ROI-driven campaigns. Collaborates with local teams to ensure seamless execution and channel alignment.
Requirements
- At least 8 years of experience in EC marketing
- Experience in NPD introductions on EC platform
- Experience in budget and spending plan on EC platform
- Experience in digital activities on social media like RED, Bilibili, or WeChat private domain
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