Director, Marketing Data & Analytics

Role Overview

The Director of Marketing Analytics will lead a team focused on measurement, insights, performance management, forecasting, attribution, engineering, and decision support. The role will set the vision for marketing measurement and insights across the funnel, bringing together performance reporting, attribution, forecasting, experimentation, data quality, and executive storytelling.

What You Will Do

The Director will lead and develop a high-performing Marketing Analytics team, define and evolve the marketing measurement strategy, build trusted analytics products, and partner with Finance, Sales/Revenue Operations, Data/Engineering, Product, and Marketing leaders.

Why It Might Be a Fit

The ideal candidate will be a commercially minded analytics leader with strong executive presence, storytelling skills, and a collaborative leadership style. They will have experience in marketing analytics, business intelligence, performance analytics, strategy, or a related discipline, and will be able to move from ambiguous business questions to clear analytical plans and decisive recommendations.

Requirements

• 10+ years of experience in marketing analytics, business intelligence, performance analytics, strategy, or a related discipline
• Proven experience with marketing measurement, attribution, forecasting, experimentation, channel or campaign performance, and ROI analysis
• Strong SQL and data-modeling fluency
• Experience integrating marketing, web, advertising, CRM, and revenue data into trusted reporting and decision frameworks
• Demonstrated ability to influence senior stakeholders and drive action from analytical insights

Benefits

• Bonus
• Benefits
• Related incentives

Tagged as: Forecasting, SQL