Role Overview
The Vice President, ABM & Customer Marketing – CRM will lead the UK Account-Based Marketing (ABM) and Customer Marketing function, helping to protect and expand strategic customer relationships, increasing Zeta’s footprint, and deepening executive engagement.
What You Will Do
Key responsibilities include translating customer priorities into coordinated ABM and customer marketing programmes, creating value-led programmes to help customers understand and adopt Zeta capabilities, and ensuring customer growth and marketing operate from a shared account strategy.
Why It Might Be a Fit
The ideal candidate will have significant experience leading ABM, customer marketing, field marketing, or strategic B2B marketing programmes within SaaS, MarTech, data, customer engagement, or adjacent enterprise technology, with a proven track record of building effective programmes for complex enterprise accounts.
Requirements
- Significant experience leading ABM, customer marketing, field marketing, or strategic B2B marketing programmes within SaaS, MarTech, data, customer engagement, or adjacent enterprise technology
- Proven account-based growth with a track record of building effective programmes for complex enterprise accounts
- Commercial and analytical strength with experience connecting marketing investment to qualified pipeline, opportunity progression, and revenue
- Executive engagement expertise with experience creating programmes for senior enterprise audiences and developing customer advocacy
- Marketing technology fluency with experience using Salesforce and account-intelligence or ABM platforms such as 6sense or Demandbase
- Cross-functional leadership with excellent communication and stakeholder-management skills
Benefits
- Competitive salary
- Benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Diversity, equity, and inclusion commitment
To apply for this job please visit job-boards.greenhouse.io.
Follow us on social media