Senior Principal Demand Generation – Expansion

Role Overview

ZoomInfo is hiring a Senior Principal, Demand Generation to own the demand strategy for our existing business, selling to sales, operations and marketing leaders.

What You Will Do

Own the demand generation plan and the pipeline number for existing business, set the strategy against our sales, operations and marketing personas, and carry the qualified pipeline and revenue targets.

Why It Might Be a Fit

This role requires cross functional collaboration, pulling Sales, RevOps, content, product marketing and website behind one plan.

Requirements

• 6+ years in B2B demand generation or integrated campaigns, ideally within SaaS, at senior individual contributor or leadership level.
• Direct accountability for a qualified pipeline or revenue number.
• Experience running targeted account strategies and engaging buying groups through complex buying processes.
• Experience marketing to sales and marketing leaders, and running demand in more than one market.
• Strong command of pipeline metrics and attribution.
• Fluent in [Salesforce], [HubSpot or Marketo], LinkedIn Ads, and a tool such as Dreamdata.
• A commercial mindset.
• AI curious.

Benefits

• Comprehensive benefits
• Holistic mind, body and lifestyle programs designed for overall well-being
• Bonus
• Commission
• Equity
• Paid holidays