Sally Beauty Supply is seeking a Digital Analytics Manager to support their eCommerce and marketing department. The role involves implementing data-driven marketing strategies, conducting comprehensive analysis of customer behavior and campaign effectiveness, and optimizing campaign performance. The position will create coding documentation, manage data testing and validation, and collaborate with data engineering and IT teams.
Requirements
- Master’s degree in communications, marketing, business, or a related field
- Two years of progressive post-baccalaureate experience in digital marketing manager or data scientist manager
- Experience with programming languages (R or SQL) and data visualization tools (Looker Studio, Tableau, Power BI)
- Experience with Google Tag Manager, BigQuery, and data collection tools (Quantum Metrics)
- Experience with API integration and data validation
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