Business Development Manager – Marketing Services

As the Business Development Manager – Marketing (Engage service line), your primary mission is to drive strategic revenue growth within the North American Video Games market. You will leverage your deep industry expertise to secure high-value partnerships with global games publishers, articulating Keywords Studios’ unique ability to find, attract, and engage players through data-driven insights and creative marketing excellence.

Requirements

• Core Revenue Driver: Identify, prospect, and close high-value opportunities specifically targeting major global game publishers and developers.
• Service Articulation: Expertly sell the full suite of Engage Marketing Services, tailored for the gaming lifecycle.
• Strategic Planning: Develop and execute a sales roadmap that prioritizes high-growth accounts within the gaming sector to exceed annual revenue targets.
• Relationship Management: Build and nurture executive-level relationships within the marketing and publishing departments of the world’s leading games companies.
• Internal Collaboration: Partner closely with our global creative and production studios to pitch integrated, world-class marketing solutions that meet complex client needs.
• Industry Representation: Serve as a brand ambassador at major gaming events, including GDC, Summer Game Fest, PAX, and Gamescom.
• Industry Expertise: Extensive experience working directly for or with global games publishers. You must possess an ‘insider’s understanding of how games are marketed and sold.
• Sales Track Record: 5+ years of proven success in a Business Development role, specifically within the video games or gaming-adjacent marketing space.
• Market Knowledge: A comprehensive understanding of the global gaming ecosystem, including platform trends, player behavior, and the social/influencer landscape.
• High-Level Network: An active, ‘warm’ network of contacts within the North American gaming industry (Publishers, Developers, and Agencies).
• Communication: Exceptional storytelling and presentation skills; able to translate marketing services into a compelling ROI-driven narrative for game leads.
• Autonomy: A self-starter with the discipline to drive sales cycles independently while reporting into a global leadership structure.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan

Tagged as: Data Analysis