We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels.
Requirements
- Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.
- Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.
- Create, test, and refine ad creatives, audiences, and messaging for peak performance.
- Monitor campaign performance daily to identify improvement opportunities.
- Conduct A/B testing on creatives, audiences, and landing pages.
- Optimize bids, budgets, and targeting to maximize ROI and efficiency.
- Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.
- Prepare and present performance reports with actionable insights and recommendations.
- Work closely with marketing and sales teams to align paid campaigns with business objectives.
- Contribute to broader marketing strategies that integrate paid, organic, and content channels.
- Support the creative process by providing data-backed feedback on ad messaging and visuals.
Benefits
- Paid Time Off
- 401k Matching
- Retirement Plan
- Four Day Work Week
- Tuition Reimbursement
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