Responsible for formulating marketing strategies, planning and executing marketing activities, providing marketing toolkits to the sales team and dealers, and developing brand communication plans. Analyze data to optimize marketing strategies.
Requirements
- Bachelor’s degree or above in marketing, advertising, or media-related majors.
- More than 5 years of marketing planning experience in the home appliance, home furnishings, HVAC, or related B2C/B2B industries.
- Familiar with integrated marketing methodologies, able to independently complete strategy planning, creative planning, resource integration, and landing execution.
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