Head of Marketing & User Acquisition

We are seeking a Head of Marketing & User Acquisition to lead our growth strategy and execution, managing a multi-million dollar UA budget, and building a high-performing marketing team. This is a hybrid role combining strategic leadership with hands-on campaign management.

Requirements

• Develop and execute the holistic marketing strategy for our cyberpunk fighting game
• Own the P&L for user acquisition and marketing, managing budgets with a focus on ROAS, LTV, and efficient scale
• Build, mentor, and lead a high-performing marketing team
• Define KPIs and reporting frameworks to measure marketing effectiveness across all channels
• Lead UA strategy across key platforms
• Manage bid strategies, audience targeting, and creative testing roadmaps to achieve volume targets at sustainable CAC
• Analyze performance data daily—interpreting metrics like CTR, CVR, IPM, ROAS, and LTV—to optimize campaigns in real-time
• Oversee organic social strategy (TikTok, Instagram, YouTube, Discord) to build a loyal community around the cyberpunk fighting game genre
• Lead influencer and creator programs, identifying partners who authentically resonate with the fighting game and cyberpunk audiences
• Drive PR, app store optimization (ASO), and cross-promotion strategies to maximize visibility and organic installs
• Ensure brand consistency and storytelling across all touchpoints—from ad creatives to community interactions
• Work closely with product management and game design to align marketing campaigns with live ops events, new character launches, and in-game promotions
• Partner with data analytics to develop robust LTV forecasting, cohort analysis, and marketing attribution models
• Collaborate with the creative studio (motion designers, artists) to brief and iterate on high-performing creative assets

Benefits

• Ownership: You’ll shape the growth trajectory of a major new IP from the ground up—with direct impact on studio success
• Resources: Budget to execute ambitious campaigns and the autonomy to build a marketing team
• Competitive Compensation: Stable salary adequate to experience, performance-based bonuses
• Growth: Opportunity to scale into a senior leadership role (CMO, VP of Growth) as the studio expands its portfolio
• Culture: A studio that values data-driven creativity, work-life balance, and a genuine passion for games
• Flexibility: Core hours 10-14
• Transparency: As little bureaucracy and as much transparency as it’s possible
• Cool stuff that supports physical, emotional, and intellectual well-being like sports pay-offs, private medical care, and team integrations

Tagged as: Attribution Modeling, Data Analysis, Forecasting