Coupa is a leading total spend management platform that empowers businesses with AI-driven insights and automation to improve operating margins. The Sr. Field Marketing Manager will be responsible for creating in-person and virtual events that drive measurable growth, partnering with cross-functional teams to develop event strategies, and leveraging marketing operations tools to execute multi-channel campaigns.
Requirements
- 7+ years of experience in Enterprise B2B marketing
- Expertise in field marketing strategy, execution, and measurement
- Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, and LinkedIn Campaign Manager
- Strong analytical mindset and comfort owning reporting
- Strategic and outcome-oriented mindset
- Project management and creative problem-solving skills
- Experience partnering directly with sales leadership and account teams
- Self-motivated, proactive, and adaptable in a fast-paced environment
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